Here it is, the pantone color for 2018 is (cue drum roll) : Ultra Violet.

Whew hew!! Wait Ultra Violet is a colour, I thought it was a light wave or something? Yes to both.

It is indeed a colour.

Ultra violet is a shade of purple.

It symbolises originality and ingenuity when used in designs.

All the purple lovers out there get ready for some awesome designs this year.

“The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.” – Laurie Pressman, Vice President of the Pantone Color Institute.

Across the world designers and fashionistas have begun to use more vibrant colours in their work as people realise that colours have meaning.

At the beginning of each year the pantone institute announces the colour of the year. This is the colour that they think will have a big impact for the year.

For us, it is exciting to see the interpretations and use of the colour.

There is tremendous beauty in diversity.